{"id":224,"date":"2017-11-08T10:34:58","date_gmt":"2017-11-08T09:34:58","guid":{"rendered":"https:\/\/www.eren.ch\/barc\/?p=224"},"modified":"2018-08-03T08:47:15","modified_gmt":"2018-08-03T06:47:15","slug":"conference-dautomne-reforme-xvie-siecle-grande-idee-marketing-denfer","status":"publish","type":"post","link":"https:\/\/www.eren.ch\/barc\/2017\/11\/08\/conference-dautomne-reforme-xvie-siecle-grande-idee-marketing-denfer\/","title":{"rendered":"La R\u00e9forme au XVIe si\u00e8cle: une grande id\u00e9e ou un marketing d\u2019enfer? par Gabriel de Montmollin"},"content":{"rendered":"<p><strong>Maison de paroisse \u00e0 B\u00f4le, jeudi 16 novembre, 20h<\/strong><\/p>\n<p>Plus de 20 millions de lecteurs ont eu sous les yeux un texte de Martin Luther durant la vie du R\u00e9formateur. Certains historiens voient dans la naissance du protestantisme en 1517 la premi\u00e8re campagne de presse de l\u2019histoire. La naissance de l\u2019imprimerie 60 ans avant la R\u00e9forme peut \u00eatre ainsi consid\u00e9r\u00e9e comme un \u00e9v\u00e9nement cl\u00e9 des succ\u00e8s de cette derni\u00e8re. Cette alliance d\u2019une technique de communication et d\u2019une grande id\u00e9e suscite des interrogations passionnantes, car elle met en question l\u2019id\u00e9e qu\u2019une grande intuition peut se suffire \u00e0 elle-m\u00eame ind\u00e9pendamment de tout marketing.<\/p>\n<p>Directeur du Mus\u00e9e International de la R\u00e9forme \u00e0 Gen\u00e8ve et commissaire de sa derni\u00e8re exposition \u00ab Print! Les premi\u00e8res pages d\u2019une r\u00e9volution \u00bb, le th\u00e9ologien, journaliste et \u00e9diteur Gabriel de Montmollin revient sur ces liens \u00e9tonnants entre Luther et Gutenberg.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Maison de paroisse \u00e0 B\u00f4le, jeudi 16 novembre, 20h Plus de 20 millions de lecteurs ont eu sous les yeux un texte de Martin Luther durant la vie du R\u00e9formateur. Certains historiens voient dans la naissance du protestantisme en 1517 la premi\u00e8re campagne de presse de l\u2019histoire. La naissance de l\u2019imprimerie 60 ans avant la &hellip; <a href=\"https:\/\/www.eren.ch\/barc\/2017\/11\/08\/conference-dautomne-reforme-xvie-siecle-grande-idee-marketing-denfer\/\" class=\"more-link\">Continuer la lecture<span class=\"screen-reader-text\"> de &laquo;&nbsp;La R\u00e9forme au XVIe si\u00e8cle: une grande id\u00e9e ou un marketing d\u2019enfer? par Gabriel de Montmollin&nbsp;&raquo;<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-224","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v24.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La R\u00e9forme au XVIe si\u00e8cle: une grande id\u00e9e ou un marketing d\u2019enfer? par Gabriel de Montmollin &#8226; Paroisse r\u00e9form\u00e9e de La BARC<\/title>\n<meta name=\"description\" content=\"Plus de 20 millions de lecteurs ont eu sous les yeux un texte de Martin Luther durant la vie du R\u00e9formateur.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eren.ch\/barc\/2017\/11\/08\/conference-dautomne-reforme-xvie-siecle-grande-idee-marketing-denfer\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La R\u00e9forme au XVIe si\u00e8cle: une grande id\u00e9e ou un marketing d\u2019enfer? par Gabriel de Montmollin\" \/>\n<meta property=\"og:description\" content=\"Plus de 20 millions de lecteurs ont eu sous les yeux un texte de Martin Luther durant la vie du R\u00e9formateur.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eren.ch\/barc\/2017\/11\/08\/conference-dautomne-reforme-xvie-siecle-grande-idee-marketing-denfer\/\" \/>\n<meta property=\"og:site_name\" content=\"Paroisse r\u00e9form\u00e9e de La BARC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/eglise.EREN\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-08T09:34:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-08-03T06:47:15+00:00\" \/>\n<meta name=\"author\" content=\"Natacha Aubert\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@egliseeren\" \/>\n<meta name=\"twitter:site\" content=\"@egliseeren\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Natacha Aubert\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.eren.ch\/barc\/2017\/11\/08\/conference-dautomne-reforme-xvie-siecle-grande-idee-marketing-denfer\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.eren.ch\/barc\/2017\/11\/08\/conference-dautomne-reforme-xvie-siecle-grande-idee-marketing-denfer\/\"},\"author\":{\"name\":\"Natacha Aubert\",\"@id\":\"https:\/\/www.eren.ch\/barc\/#\/schema\/person\/db88e52bdc698d1065c28f799f22625a\"},\"headline\":\"La R\u00e9forme au XVIe si\u00e8cle: une grande id\u00e9e ou un marketing d\u2019enfer? 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